At the official launch of the UNICEF’s John Lennon Inspired #IMAGINE Project earlier in the week, several music stars from around the world, including Nigerian’s Mavin Records Boss “Don Jazzy“, Angelique Kidjo and a lot more were among the performers at the event. The goal of the project is to bring more attention to the challenges faced by children all over the world and help generate funds for the organization.
According to RollingStone, “The campaign launch included a video of John Lennon’s “Imagine” that featured cameos by more than 100 people, including musicians, actors, celebrities, sports figures, dignitaries and children’s choirs. Among them were Katy Perry, Adam Lambert, Courteney Cox and Lance Bass singing the song alongside clips of Lennon performing it.
Part of the project is a digital app, made by TouchCast, that enables users to record their own versions of the song. Some of these performances will be combined with versions from other artists and UNICEF ambassadors into a multi-lingual “world” mix produced by David Guetta. TouchCast for iOS is available for download at the #IMAGINE website or via the Apple App Store.
In addition to singing, participants are encouraged to record personal messages describing their vision of a better world for children. All submitted vocals and videos will also have a chance to make the cut for an accompanying interactive music video, which will come out – with the song – in the weeks leading up to New Year’s. Users can share their recordings on social media using the hashtags #EVERYVOICECOUNTS and #IMAGINE.
Participants can also donate to UNICEF, with all funds benefiting the organization’s programs that provide education, nutrition, healthcare and immunizations, clean water and sanitation, protection and emergency relief for children in more than 150 countries and territories”.
Check out the video below:
